The versatility of paper, innovation in printing, presentation through packaging along with impact of media is abuzz talk of town with upcoming new trends tirelessly. P3 expo is first ever platform launching with splendour in Gujarat. P3 Exhibits the power of amalgamation of 3 P’s and its impact on design. We were asked to conceptualize and communicate its design strategy that conveys the concoction of all Ps in all creatives for the event. The logo itself weaves the story of versatility. It fuses the tangible feel to intangible characters of paper, print, pigment, packaging and media. Series of vivid designs and intriguing layouts carried the vibe of this event. To achieve the targeted outcome, our design approach was to carve limelight out of versatility yet unity of these sectors.